The past few months at High Country Fireplaces have been full of exciting change—new ownership, a new showroom in Charlotte, new fireplace brands, an updated brand identity, and refreshed vision and mission statements. Every one of these updates reflects our commitment to offering better products, better service, and a better experience from start to finish.

A New Showroom Experience

Our new Charlotte showroom is officially open to the public. We’re still adding finishing touches, but we’d love for you to stop by and see the incredible progress firsthand. It’s a space designed to inspire, explore, and help you envision the perfect fireplace for your home.

New Ownership, Same Trusted Team

In October, Brandon and Lauren Smith became the new owners of High Country Fireplaces. Brandon has served as General Manager for the past five years, and together they are dedicated to expanding our offerings with the best fireplace brands on the market. Most importantly, the team you’ve trusted for years—and the commitment you’ve come to expect—remains exactly the same.

A Fresh Brand Identity

We’re thrilled to introduce our updated logo. While we kept the core fireplace imagery that represents who we are, we modernized the look to better align with our new vision. Over the coming months, you’ll see our updated branding roll out across signage, trucks, and more. Keep an eye out, you might spot us on the road.

A Renewed Vision and Mission

We’ve also taken time to thoughtfully refine our vision and mission statements. These updates reflect what matters most to us as a company and as a team. We want both our staff and our customers to clearly understand what we stand for and what drives us forward. You can take a look at both statements at the links below.

Contact us or come visit—we can’t wait to welcome you in and show you everything that’s new.